Lisa Mailhot | May 24, 2024
Buyers
In today’s real estate market, homebuyers need professional guidance more than ever as they complete one of the most important transactions of their lifetime. But, as an agent, how can you set yourself apart from the competition and prove your value to prospective homebuyers who may feel overwhelmed with options or believe they can handle everything on their own?
Homebuyers may not fully understand the breadth of services you provide beyond helping them tour homes. It’s crucial to set expectations and showcase your experience and skills. Do you have expertise in a particular type of property or transaction? Make sure to share these specialties.
Justin Fox, broker/owner of RE/MAX Professionals, emphasizes the power of storytelling: “Buyers don’t know what they don’t know. They often think that most of what we do is open doors and set appointments. Dispel this by sharing a story or two where you saved the day, especially something that wouldn’t have been obvious to a novice homebuyer. Stories are a great way to break through the transactional nature of the first few client meetings and showcase your true value.”
Present examples of how your experience has translated into past successes to prove you’re the right choice for future transactions.
Having industry experience is one thing, but how do you effectively communicate it to potential clients? Marketing is key, and it doesn’t have to be complicated. Aligning with a brand that offers user-friendly and innovative tech platforms can help make your marketing efforts professional and efficient.
For example, RE/MAX empowers its agents to customize marketing and advertising materials to reach the right audience at the right time. Effective marketing helps you connect with potential clients and demonstrates your value.
While homebuyers can find a lot of information online, real local expertise is far more nuanced. Show a deep understanding of local market conditions and familiarity with neighborhoods, including property values and nearby amenities. This positions you as a trusted expert.
Mike Opyd, president and owner of RE/MAX Premier, highlights the need for agents to go beyond the basics: “Consumers have an incredible amount of information in the palm of their hands now. The days of just throwing a few searches together on the MLS for buyers are long gone, as they can get that info from an app on their smartphone. Agents need to go above and beyond for their buyers by actively looking for properties, contacting other agents about listings, door-knocking if they have to and so much more.”
Glowing referrals from happy clients are invaluable. Encourage customers to share their positive experiences and ensure there's an easy way for them to leave reviews. Online reviews and word-of-mouth recommendations play a significant role in attracting new clients.
Aligning with a recognized, industry-leading brand can also help you stand out. Brands like RE/MAX offer educational opportunities and networking events that keep agents ahead of the curve and equipped to excel in any market.
If you're considering a move to Orange County, let's connect. I'm here to guide you every step of the way and ensure your home-buying experience is seamless and successful.
Reference: Inman Content Studio for RE/MAX. (2024, May 20). Four ways to showcase your value to homebuyers.
Mortgage demand is faltering as rates climb to the highest levels since mid-2024. Discover how this trend impacts buyers, refinances, and market expectations in 2025, … Read more
As wildfires devastate LA County, real estate agents rally to provide housing for displaced families amid surging rental demand. Discover the community's resilience an… Read more
Discover the 15 U.S. cities leading in quality of life for 2024–25, as ranked by U.S. News & World Report. From affordability challenges to cultural gems and natural b… Read more
Women are redefining the luxury real estate market, emerging as powerful decision-makers in high-end home buying and selling. Discover how this trend is transforming t… Read more
Protect your investment! Learn how to identify red flags in real estate scams, from wire fraud to fake listings. Safeguard your hard-earned money with these expert tip… Read more
Discover the trends that froze the real estate market in December, as homes lingered on the market and inventory plunged. What does this mean for buyers and sellers he… Read more
California's new insurance regulation requires coverage in wildfire-prone areas but may result in significant cost increases for homeowners. Learn how this impacts hom… Read more
As real estate braces for 2025, antitrust litigation remains a key battleground. Learn about the appeals, buyer-side lawsuits, policy shifts, and DOJ scrutiny reshapin… Read more
Quitclaim deeds are a quick and efficient way to transfer property between family members or spouses without a sale. Learn what a quitclaim deed is, how to create one,… Read more
Let's find a time that suits you best to chat about your goals, show you how we work, and figure out how we can help you the most