Embracing Change: Gen Z's Impact on the Housing Market - The Upcoming Generation Reshaping Real Estate

Lisa Mailhot  |  August 28, 2023

Buyers

Embracing Change: Gen Z's Impact on the Housing Market - The Upcoming Generation Reshaping Real Estate

Generation Z (Gen Z) is enthusiastic about establishing their own roots and achieving financial freedom. As a result, they're turning towards the idea of homeownership. According to the most recent report on Generational Trends in Home Buyers and Sellers by the National Association of Realtors (NAR), 30% of Gen Z buyers are making a direct transition from living with their parents to owning their own homes.

For those belonging to this generation and aiming to pursue their homeownership dreams, here's some valuable insight on why and where your peers are choosing to invest.

Motivations Driving Gen Z Towards Homeownership

Rocket Mortgage's recent survey has pinpointed the top driving factors pushing Gen Z buyers to invest in their own homes:

Of those surveyed, 34% said that starting or growing their family was their main motivation to buy a home. . . . Along with growing a family comes establishing a home base.”

With a fixed-rate mortgage, you can lock in your monthly payment throughout your loan's term, which typically ranges from 15 to 30 years. In contrast, renting doesn't provide the same safeguard against rising housing costs.

So, if you're ready to embark on a new life phase or seek more stability, rest assured that your peers share these sentiments, and these very motivations are driving them towards homeownership.

Where Gen Z Is Making Their Moves

If these reasons resonate with you and have you considering a purchase, here's some insight into where your fellow Gen Z members are discovering their homes. A recent survey by LendingTree reveals that Gen Z buyers are setting their sights on more affordable regions to enhance their buying potential and offset the challenges posed by current mortgage rates.

While many Gen Z buyers are still drawn to the allure of city life, they're also valuing the affordability, open spaces, and tranquility offered by suburban areas. Jacob Channel, Senior Economist at LendingTree, explains:

. . . they want to live in a city, but they also want to be close to nature.”

Finding a home that encompasses both these aspects necessitates specialized knowledge. Collaborating with a dependable real estate professional can guide you in discovering a home that aligns with your budget and desired location. Your agent will be well-versed in identifying budget-friendly neighborhoods. They can also spotlight the amenities and characteristics of the area in relation to your goals. Moreover, they can provide insights into how factors like remote work can expand the scope of your search.

Bottom Line

If you're a part of Generation Z and are embarking on your journey towards homeownership, or if you're interested in understanding the process better, let's connect. This way, you'll have a trusted partner to help you find a home that perfectly suits your lifestyle and financial means.

RECENT BLOG POSTS

Where Millennials Are Leading the Housing Rebound in NAR’s Top 10 Markets for 2026

Top 10 U.S. housing markets are set to rebound in 2026, fueled by millennial buyers. See how affordability, inventory, and mortgage rates are creating opportunities fo… Read more

Housing Market Hits the Brakes as Listings Decline

Housing listings are declining as buyers and sellers pause. See what the slowdown means for Orange County’s real estate market in late 2025.

Why January Is the Smartest Month to Buy a Home

Why savvy buyers choose January for home purchases. Lower prices, motivated sellers, and less competition make winter the strategic time to buy.

Buyer Demand Is Rising What Sellers Need to Know Now

Mortgage rates are down and buyer demand is surging. Learn why now is the perfect time to list your home and capitalize on market momentum.

Housing Market Cooling Shows New Listing Opportunities

New home listings fell 1.7% in December 2025, creating opportunities for sellers. Discover what this cooling market means for your real estate strategy.

How to Stretch Your Options Not Your Budget When Buying

Learn strategic compromises that expand your home search without breaking the bank. Discover what matters most when buying your next home.

Home Equity Powers Your Next Real Estate Move

How your home equity can transform your next move. Learn proven strategies to leverage equity for bigger down payments, all-cash offers, and smarter investments.

Why Winter Home Sales Give Sellers a Competitive Edge

Why selling your home this winter offers less competition and more serious buyers. Get expert insights from Whitestone Real Estate on winter selling advantages.

Fed Rate Cut 2025 Impact on Mortgage Rates and Housing

The Fed cut rates for the 3rd time in 2025, but only 1 cut expected in 2026. Learn what this means for homebuyers and mortgage rates nationwide.

We are excited to assist you in finding your perfect home

Let's find a time that suits you best to chat about your goals, show you how we work, and figure out how we can help you the most