The Art and Ethics of Real Estate Marketing: Lessons from Molly McKinley's Innovative Approach

Lisa Mailhot  |  January 24, 2024


The Art and Ethics of Real Estate Marketing: Lessons from Molly McKinley's Innovative Approach


In the realm of real estate, marketing is not just about selling properties; it's an art form, a strategic game, and a practice deeply rooted in ethics. This truth is exemplified in the career of Molly McKinley, whose journey from an art dealer to a leading figure in real estate marketing serves as a beacon of innovation and ethical practices in the industry.

McKinley’s background in visual arts and public relations laid the foundation for her unique approach to real estate marketing. Her story, as shared by Brandon Doyle in his Snapshot series, reveals the power of aesthetics and storytelling in creating meaningful connections and solving complex business challenges.

Finding Her Calling in Real Estate

Entering real estate with Adwerx about a decade ago, McKinley found her true calling. It wasn't just about marketing properties; it was about building relationships, fostering personal growth, and contributing to an industry she deeply connected with.

At Redtail Creative, McKinley’s firm, marketing transcends traditional boundaries. It's about creative problem-solving and bringing imaginative solutions to life. This philosophy is grounded in the belief that our imaginations are the only limits to what we can achieve for our clients.


Nurture Marketing: Engaging Past Clients

One of the core principles at Redtail Creative is 'nurture marketing' - a strategy focused on engaging past clients consistently and meaningfully. McKinley highlights the importance of investing in existing relationships, a tactic that has proven transformative for many businesses.

However, the journey isn't without its challenges. In times of turmoil, such as commission lawsuits and other industry scandals, McKinley advises professionals to remain anchored in their ethics and personal values. “Do the next right thing,” she counsels, emphasizing mindfulness and the alignment of business practices with personal convictions.

Continuous Learning and Ethical Marketing

What sets McKinley and her team apart is their commitment to continuous learning, experimentation, and ethical practices. They prioritize working with clients who share their values, ensuring that their marketing strategies resonate with the essence of the businesses they represent.


As a professional in the vibrant and ever-evolving Orange County real estate market, embracing these principles can be a game-changer. Whether you’re a buyer, a seller, or a fellow real estate professional, understanding and applying the lessons from McKinley’s journey can lead to more meaningful, successful, and ethical real estate transactions.

If you're looking to make a move in Orange County and want a real estate experience rooted in creativity, ethics, and strategic innovation, let's connect. Together, we can navigate the market with the same dedication and insight that has made leaders like Molly McKinley stand out in this competitive field.



Reference: "Molly McKinley is defining the art of real estate marketing" by Brandon Doyle, Inman Connect New York, January 22, 2024.


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