Thriving Through Turmoil: Realtors' Guide to Crisis Management 

Lisa Mailhot  |  April 3, 2024


Thriving Through Turmoil: Realtors' Guide to Crisis Management 


In today's dynamic real estate market, unforeseen crises can emerge rapidly, from economic downturns to regulatory shifts. The recent market panic over commission uncertainty, sparked by the National Association of Realtors' proposed settlement, underscores the importance of effective crisis management. To survive and thrive amidst uncertainty, real estate professionals must employ strategic crisis management tactics.

Remain Calm and Stay Focused

In times of crisis, maintaining composure and focusing on factual information are paramount. Avoid reactionary decisions driven by fear, and instead, gather relevant data to understand the crisis's root causes. By staying composed and informed, you can navigate challenges with clarity and make strategic decisions that safeguard your business interests.

Foster Transparent Communication

Open and transparent communication is essential for building trust and collaboration during crises. Keep all stakeholders informed about the situation and the steps being taken to address challenges. By fostering transparency, you can mitigate misinformation and rumors, fostering a supportive environment conducive to overcoming adversity.

Leverage Your Network

Your professional network is a valuable resource during turbulent times. Seek guidance and support from colleagues, mentors, and industry peers to gain diverse perspectives and insights. Embracing the collective wisdom of your network can provide invaluable guidance for navigating challenges and identifying innovative solutions.

Proactive Risk Management

Developing a robust risk management strategy is crucial for protecting your brokerage's operations and financial stability. Conduct regular risk assessments, implement contingency plans, and secure adequate insurance coverage to mitigate potential liabilities. By proactively managing risks, you can minimize disruptions and maintain client trust.


Establish Written Policies and Procedures

Clear policies and procedures are essential for ensuring consistency and compliance within your brokerage. Documented processes provide guidance to agents and staff, reducing misunderstandings and enhancing accountability. By establishing a framework for effective problem-solving, you can maintain professionalism and minimize risks.

Embrace Adaptability

In the face of crises, adaptability is key to survival. Implement flexible business models that allow for agile decision-making and strategy pivots based on market dynamics. Embracing adaptability and reframing challenges as opportunities for growth can position your brokerage for long-term success despite short-term uncertainties.

Invest in Technology and Training

Utilize technology to optimize procedures and boost effectiveness in operations. Invest in training programs to upskill employees and ensure they are equipped to navigate challenging market conditions. By staying ahead of industry trends, you can position your brokerage for long-term success in an ever-evolving real estate landscape.


In the midst of commission uncertainty, effective crisis management is essential for real estate professionals. If you're navigating turbulent times or considering a move in Orange County, let's connect. Together, we can navigate the complexities of the market and ensure your real estate decisions are informed and strategic.



Reference: Andrea V. Brambila, "7 Crisis Management Tips for Handling Commission Uncertainty," Inman, March 27, 2024.


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