Deciphering 2024's Housing Market: A Tale of Contrast and Prospects

Lisa Mailhot  |  January 29, 2024

Buyers

Deciphering 2024's Housing Market: A Tale of Contrast and Prospects

 

The real estate market of 2024 presents a unique landscape, shaped by contrasting trends in existing-home and new-home sales. As we delve into these trends, it's crucial to understand the driving forces behind them and the opportunities they create for savvy market participants.

Last year marked a distinctive period in the U.S. housing market, witnessing the lowest level of existing-home sales since 1995, coupled with an 11% increase in new-home sales. This pattern, highlighted by Zonda Chief Economist Ali Wolf at Inman Connect New York, is expected to continue through 2024.

Affordability remains a significant hurdle, with many potential buyers experiencing what Wolf terms an "affordability shock." Despite avoiding a recession last year and seeing positive economic movements, the high prices and limited inventory are key challenges in the housing market.

 

Interestingly, Wolf points out that over 4 million homes were still sold last year, emphasizing the importance of understanding current consumer behavior and preferences. These insights are vital for real estate success in 2024.

Mortgage rates, though retreating from their 2023 peaks, continue to impact affordability and total sales. Inventory shortages remain a critical issue, with significant variations across different markets. For instance, listings in cities like Austin and San Francisco exceed pre-pandemic levels, while others like New York and San Diego have seen substantial declines.

Zonda, a housing data and consultancy firm, offers a unique perspective through its Market Ranking system, providing insights into the pace and volume of new home sales in various markets. This data is crucial for understanding where opportunities lie, especially in markets that are outperforming historical trends.

The role of new homes is increasingly significant, now representing about 30% of the market, compared to the historical average of 10-15%. This shift offers opportunities, especially for consumers looking to avoid renovations or seeking customization options. Zonda's research indicates that 75% of builders plan to increase their output this year, conditional on sustained demand.

However, challenges remain, particularly in areas like the Southeast, where a surge in rental community completions might impact market dynamics. Moreover, the demographic of buyers is shifting, with Baby Boomers, benefiting from accumulated wealth and property appreciation, becoming more active in the market.

Bottomline

The real estate market of 2024 is a tale of two segments, each with its unique challenges and opportunities. Whether you're a buyer, a seller, or a real estate professional, understanding these dynamics is key to navigating the market successfully. If you're considering a move in Orange County, let's connect and explore how these insights can benefit your real estate journey.

 

 

Reference: Matt Carter's article, "Tale of 2 housing markets will linger into 2024, Zonda economist warns," January 26, 2024.

RECENT BLOG POSTS

Where Millennials Are Leading the Housing Rebound in NAR’s Top 10 Markets for 2026

Top 10 U.S. housing markets are set to rebound in 2026, fueled by millennial buyers. See how affordability, inventory, and mortgage rates are creating opportunities fo… Read more

Housing Market Hits the Brakes as Listings Decline

Housing listings are declining as buyers and sellers pause. See what the slowdown means for Orange County’s real estate market in late 2025.

Why January Is the Smartest Month to Buy a Home

Why savvy buyers choose January for home purchases. Lower prices, motivated sellers, and less competition make winter the strategic time to buy.

Buyer Demand Is Rising What Sellers Need to Know Now

Mortgage rates are down and buyer demand is surging. Learn why now is the perfect time to list your home and capitalize on market momentum.

Housing Market Cooling Shows New Listing Opportunities

New home listings fell 1.7% in December 2025, creating opportunities for sellers. Discover what this cooling market means for your real estate strategy.

How to Stretch Your Options Not Your Budget When Buying

Learn strategic compromises that expand your home search without breaking the bank. Discover what matters most when buying your next home.

Home Equity Powers Your Next Real Estate Move

How your home equity can transform your next move. Learn proven strategies to leverage equity for bigger down payments, all-cash offers, and smarter investments.

Why Winter Home Sales Give Sellers a Competitive Edge

Why selling your home this winter offers less competition and more serious buyers. Get expert insights from Whitestone Real Estate on winter selling advantages.

Fed Rate Cut 2025 Impact on Mortgage Rates and Housing

The Fed cut rates for the 3rd time in 2025, but only 1 cut expected in 2026. Learn what this means for homebuyers and mortgage rates nationwide.

We are excited to assist you in finding your perfect home

Let's find a time that suits you best to chat about your goals, show you how we work, and figure out how we can help you the most