Navigating the New Industrial Landscape: Tips for Tenants in a Softening Market

Lisa Mailhot  |  January 31, 2024


Navigating the New Industrial Landscape: Tips for Tenants in a Softening Market


The past three years have been a whirlwind for commercial real estate, with the pandemic causing dramatic shifts in demand across sectors. Once hot on the heels of e-commerce growth, the industrial market is now entering a new phase marked by softening lease rates and shifting power dynamics. As a tenant in this evolving landscape, understanding the trends and adjusting your approach is crucial to securing the best deal.

The Shift

Remember the frantic scramble for industrial space in 2021? Fueled by booming online orders, logistics providers eagerly snapped up any available warehouse. This resulted in tight supply and soaring lease rates. Fast forward to 2024, and the tide has turned. The aggressive pursuit of space has subsided, investor activity has cooled, and signs of lease rate softening are evident.

What This Means for You:

As a tenant, you now have leverage. But navigating this new landscape requires strategic thinking. Here are some essential tips:

  • Monitor the Market: Stay informed about current lease rates, vacancy rates, and overall market sentiment—track trends in your specific city or submarket to gain a deeper understanding of local dynamics.
  • Be Patient: Don't rush into the first available space. Take your time to compare options and negotiate for the best possible terms. Remember, owners with vacant buildings may be more flexible on price to secure a deal.
  • Consider Rent Renewals: If your lease is nearing its end, you may be able to renegotiate your current terms at a lower rate, leveraging the softened market as your bargaining chip.
  • Partner with a Tenant Rep: Consider the value of a qualified tenant representative who can navigate the complexities of the market and negotiate on your behalf to enhance the likelihood of obtaining a favorable deal.


Bottom Line

The industrial market is undergoing a correction, and it's the perfect time for tenants to seize the opportunity. By understanding the new dynamics, utilizing the tips above, and potentially seeking professional guidance, you can secure the best space for your business at the best price.

Ready to navigate the new industrial landscape and negotiate the best deal for your business? Let's connect. Navigating the nuances of the market with a well-informed partner can be the key to successfully obtaining a space that aligns with your needs.



Reference: “What to expect for 2024’s commercial real estate lease rates” by Allen Buchanan, Published on January 27, 2024.

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